An in store digital display is one of the most effective tools to capture attention and influence purchase behavior the moment a customer steps inside.
Digital signage is no longer a luxury — it’s a powerful marketing tool that smart retailers use to drive attention, influence buying decisions, and increase revenue. But to unlock its full potential, location is everything.
In this guide, we’ll show you how to choose the best placement for in-store digital displays so you can engage customers, highlight products, and maximize your return on investment.
🔍 Why In Store Digital Display Placement Matters
No matter how visually stunning your content is, it won’t deliver results if customers don’t see it or don’t engage with it.
The success of your in store digital display depends heavily on where it’s placed — ideally in high-traffic zones like entrances, checkout counters, or product aisles.
Top 5 Places to Install In-Store Digital Displays:
Attract walk-in customers at the entrance
Drive sales of high-margin products
Promote time-sensitive offers
Reduce perceived wait time
Encourage impulse purchases
📍 1. Place Displays at Natural Pause Points
Observe where customers naturally slow down or stop in your store — these are your high-impact zones.
Best locations:
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Entrance area: Display welcome messages or special deals
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Product aisles: Promote featured items or demo videos
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Checkout counters: Use for upsells, loyalty prompts
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Waiting areas: Play testimonials, videos, or branding content
💡 Pro Tip: Use your POS data or in-store cameras to map customer flow and identify hotspots.
👁️ 2. Ensure Clear Visibility and Readability
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Position screens at eye level (about 150–170 cm from the ground)
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Avoid glare from windows or lights
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Use bold fonts and bright colors visible from a distance
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Keep messages short — ideally under 6 words per slide
📊 3. Match Content to Customer Intent
Each location in your store serves a different purpose — your display content should too.
| Location | Ideal Content Type |
|---|---|
| Entrance | Welcome, limited-time promotions |
| Product aisles | Product benefits, bundle deals, demos |
| Checkout | Cross-sells, discount reminders, QR codes |
| Waiting area | Testimonials, news, loyalty program info |
🔄 4. Test, Measure, Improve
Digital signage gives you the flexibility to optimize based on performance.
A/B test different content for the same screen
Change content by time of day or season
Use display analytics or sales data to evaluate impact
Adjust screen angle or brightness based on feedback
🍽️ Use Case Spotlight: In-Store Digital Displays in Restaurants
Restaurants are one of the best environments for in-store digital displays, offering multiple opportunities to engage customers throughout their dining journey — from the moment they walk in to when they pay the bill.
Here’s how restaurants can strategically place digital displays:
✅ Key Placement Zones:
| Display Location | Purpose | Example Content |
|---|---|---|
| Entrance Signage | Welcome guests, showcase daily specials | “Today’s Deal: 2-for-1 Burgers” |
| Ordering Counter | Replace static menus with digital ones | AI-powered dynamic digital menu boards |
| Dining Area Screens | Entertain guests while they wait or eat | Short videos, chef stories, testimonials |
| Wall-mounted Displays | Highlight seasonal promotions or events | “Happy Hour: 5–7 PM” with countdown timer |
💡 Bonus Tip:
Use AI-generated content to automatically update menus, highlight high-margin items, and feature real-time upsells like “Most ordered dish right now.”
With the right setup, restaurants can:
Increase average order value
Speed up service with self-service ordering kiosks
Enhance the dining atmosphere through ambiance visuals
🧠 AI + In-Store Digital Displays: Smarter Than Ever
Platforms like SignInspire allow you to:
Auto-generate display content with AI
Expand small images into full-screen visuals
Adapt content based on inventory or promotions
Get layout guidance for your store type
🏁 Final Tips
Don’t clutter your store with too many screens
Focus on strategic placement, not just visibility
Use digital displays to reinforce your brand story
Refresh content weekly to keep it relevant
Investing in an in store digital display strategy helps retailers boost visibility, promote offers, and create a more engaging in-store experience.
✅ Ready to Upgrade Your Store’s In-Store Displays?
At SignInspire, we combine AI creativity with smart placement tools to help businesses get the most out of their digital signage.
📞 Book a free consultation or
📥 Explore our digital display solutions